1.) LUV’s “Poop, there it is!”:
What were they thinking? It must have been a pretty “interesting” focus group that led them to this creative conclusion. In case you missed it.
2.) Netflix (Qwikster): If you received the original e-mail about Netflix’s DVD-rental spin-off, you were probably left thinking, “This must be a joke!” Customer satisfaction, stock prices and brand equity are all in the tank. Really, QWIKSTER? And to top it off? Qwikster’s Twitter handle was already registered to someone with a profile picture of a weed-smoking Elmo puppet. Classic.
3.) HD Radio:
Our bet is that an HD Radio wasn’t on anyone’s Holiday gift list. Terrestrial radio has invested tens of millions of dollars in radio airtime to promote Digital (HD) Radio. Perhaps radio isn’t the best venue to promote this superior technology to consumers. Is it possible that a better, strategic solution would have been a video and social media campaign to create buzz, awareness and understanding of this new technology? Just sayin’.
4.) Ya-Bing! (Yahoo and Bing partnership): This is a case of when a bad idea gets worse. Although they are investing major sums in buying traffic, search results using the combo of Yahoo! and Bing are dismal compared to Google and Facebook targeting. The results versus effort were so poor that we cancelled a recent campaign and put the money back into Google and Facebook.
5.) Republican Party:
Faced with huge wins and an unpopular President and Congress, the Republican Party seems totally out of touch and unable to capitalize on the Nation’s sentiment, due to their move to the extreme right. Since winning control of the House, they are doing everything they can to upset even those in their own party. This is serving to bolster an unpopular President and set themselves up for 2012 losses. You read it hear first; Obama will get re-elected and they will lose several House seats.
6.) Groupon’s Super Bowl Commercial:
The Groupon spot in the Superbowl made the Go Daddy commercials seem almost palatable. The irony? A company based on social shares misses how easy it is to crowdsource feedback BEFORE you launch a concept.
Chris Beck
Chief Vision Officer @ #26dottwo
