Strategy, Creative and Media Buying that Connects
Today, February 29, 2012 Facebook launched the new Facebook Pages. Pages are mission control for your business on Facebook. The new Pages is consistent in both functionality and appearance with the rest of Facebook. It allows you to: Express your identity through features like cover photo and Page timeline Reach more people on the web [...]
A 2012 Look at the Consumer’s Path to Purchase There have been two groundbreaking pieces of work that give insights into the consumer’s path to purchase: P&G’s FMOT, (The First Moment of Truth), and then revised with Google’s ZMOT (Zero Moment of Truth). In planning 2012 campaigns with an eye on opportunities to engage messaging [...]
1.) LUV’s “Poop, there it is!”: What were they thinking? It must have been a pretty “interesting” focus group that led them to this creative conclusion. In case you missed it. 2.) Netflix (Qwikster): If you received the original e-mail about Netflix’s DVD-rental spin-off, you were probably left thinking, “This must be a joke!” Customer [...]
