Mobile is where it’s at. Our obsession with the click path (versus simply the click) led to the development of a new mobile Pandora tap-to ad unit, allowing CPG brands to harness a more seamless consumer experience. This mobile ad unit was featured at the 2013 IAB Conference on Digital Audio.
Mobile strategies + tactics:
- Smartphones and tablets are different
- Capitalizing on 2nd screen
- Device graph targeting
- Integration of Digital Wallets and location alerts, as consumers are at the point of purchase