Mobile Isn’t a Box to Check

Mobile is where it’s at. Our obsession with the click path (versus simply the click) led to the development of a new mobile Pandora tap-to ad unit, allowing CPG brands to harness a more seamless consumer experience. This mobile ad unit was featured at the 2013 IAB Conference on Digital Audio.

Mobile strategies + tactics:

  • Smartphones and tablets are different
  • Capitalizing on 2nd screen
  • Device graph targeting
  • Geo-fencing
  • Integration of Digital Wallets and location alerts, as consumers are at the point of purchasemobile ad unit

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