26 DOT TWO SPONSORED RESEARCH
"The State of Social Marketing 2011-2012" Download and read it now! 
What are you learning from social that you are applying to traditional? 26 DOT TWO BLOG
Top Six Marketing Misfires of 2011
1.) LUV’s “Poop, there it is!”: What were they thinking? It must have been a pretty “interesting” focus group that led them to this creative conclusion. In case you missed it. 2.) Netflix (Qwikster): If you received the original e-mail about Netflix’s DVD-rental spin-off, you were probably left thinking, “This must be a joke!” Customer satisfaction, stock prices and brand equity are all in the tank. Really, QWIKSTER? And to top it off? Qwikster’s Twitter handle was … [Read More...]
FEATURED CREATIVE
Radio
“When R&R wanted to provide our readers with strategic solutions for radio we turned to Chris Beck. He penned the Radio & Records Sales and Marketing column for 5 years. Teaching a decade of radio talent copywriting, production and strategic solutions.” Bob Wilson – Founder, R&R Magazine Short-time adlets, big-time impact. 26 Dot Two has over three decades of experience generating results with terrestrial radio and have been recognized by industry leaders including Radio … [Read More...]
